Digital marketing is the use of digital channels and technologies to promote products, services, and brands.
It offers numerous benefits such as wider reach, better targeting, cost-effectiveness, and real-time tracking of results.
Key components of digital marketing include search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing, and search engine marketing (SEM).
Various digital marketing channels include websites, search engines, social media platforms, email platforms, and online advertising networks.